Growing up in Scottsdale, Arizona, Dean played several sports, with baseball being his favorite. His love of fitness and nutrition led him to become a competitive bodybuilder. At 19 years old, he competed in the 2017 Mr. Arizona Teen Bodybuilding show placing second. He also competed in the 2018 Mr. Arizona competition. Now, even on his busiest days, he still makes time for his gym workouts and stays on his bodybuilding regiment.

Prior to becoming an entrepreneur, Dean was a valet, an online personal trainer and was working his way into the baseball industry. Hating having to worry about money every week, and having his schedule controlled by someone else, Dean vowed he would become a successful entrepreneur one day. He spent many hours doing research online, watching YouTube videos and learning from people who were successful. That led him to create his own business at age 20, during his junior year at Arizona State University.

Being able to own a business that helps others be successful, is what Dean has always envisioned for himself. He will tell you that the keys to success are; creating goals, writing them down and working toward them every day, figuring out how to overcome the hurdles that will inevitably be placed in your way, and envisioning yourself having reached the goal you are striving for.